German food manufacturer Balshen started offering its Leibniz-Kek biscuits in 1891. Leibniz-Kek, named after German philosopher and mathematician Gottfried Wilhelm Leibniz, is known for its signature 52 teeth along the edge of the cookie.

Leibniz-Kek recently enlisted the services of Dieline Studio of the Year-winner Auge Design to refresh the iconic cookie line to create a new visual language that connected with young families while reminding consumers of the legacy and warmth of the biscuit brand.