Michelob Ultra Celebrates Serena Willams' Career With Limited-Edition Packaging
by Rudy Sanchez on 09/07/2022 | 1 Minute Read
Following Serena Williams' exit from the US Open, Michelob Ultra announced a limited-edition set of 24 cans commemorating her tennis career.
Each white can of Michelob Ultra depicts a moment from each of Williams' 23 grand slam titles and one label in honor of Serena's off-court achievements. The cans also come packaged in a premium white box with examples of the label designs, with Williams seemingly coming off the label. Michelob Ultra's logo is on the top of the box, and the beer's tagline, "It's only worth it if you enjoy it," is on another panel.
Serena Williams had earlier announced that her US Open appearance would be the end of her tennis career. Starting strong in the first two rounds, Williams ultimately lost in the third round to Australian Ajla Tomljanovi? in a thrilling coda to her tennis career.
Only 100 boxes are available over Michelob Ultra's social media channels to followers over 21 via sweepstakes.
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