Minecraft and N!ck's Ice Cream Release Square Pint Collection
by Rudy Sanchez on 09/20/2022 | 2 Minute Read
While Minecraft and N!ck's are very different kinds of products (the former a video game and the latter an ice cream brand), they share a couple of similarities. Aside from being Swedish, they're both unique in their respective spaces; Minecraft’s blend of adventure and open world-building has attracted 140 million active gamers across 20 platforms, while N!ck's makes better-for-you ice cream that's keto-friendly and low in calories.
The two innovative Swedish firms have partnered for a limited collection of N!ck's ice cream inspired by the world of Minecraft. Marking the first time the video game brand has collaborated with an ice cream brand, the limited-edition range includes Cake Blocka, a birthday cake flavor mixed with strawberries and sprinkles, and Emerald Minta, a mint ice cream with peppermint chips. The collection also includes Enchanted Äpple Pie, which combines apple pie ice cream with a graham cracker swirl, and Peanöt Choklad Glowdust, a rich chocolate ice cream mixed with peanut butter cups.
Instead of a traditional pint cup, the packaging is square-shaped, a playful nod to Minecraft’s signature blocky look. The pints come cobranded, and you'll find each flavor’s inspiration on the front of the tub. Like N!ck's other pints, ice cream appears to overflow from the top of the container, and the green lid combined with the different blocks is reminiscent of the Minecraft environment. You also won’t need torches and an axe to dig through these pints; a sufficiently sturdy spoon should suffice.
Minecraft pints are available exclusively online at try.nicks.com/minecraft. The presale starts today, September 20th.
- Creative Agency: Meaningful Works