We’re a sucker for a good mezcal. As it turns out, a lot of our readers are as well.
So it wasn’t much of a surprise at all when Paquera mezcal stole our readers’ hearts this past August as one of Dieline’s highest-rated and most viewed projects. Dreamed up by Schubert Studio, the bottles feature gorgeous typography reminiscent of hand-painted signs and graphics inspired by Mexican tile work. Add in some beautiful photography courtesy of Fortlion Studio, and you’ve got an artfully realized mezcal brand that’s all smoke show.
We caught up with Jon Schubert and talked about the inspiration behind the design and the magnificantly executed spirit