The New York and Los Angeles branding and design agency Saint Urbain recently worked with the Google and YouTube teams to create a massive interactive installment for this year’s VidCon. Because VidCon is known for its wildly creative audience, the teams collaborated to develop merch, packaging, copywriting, collateral, and graphic design, amongst other things, to bring the activation to life.
The result is a Drive-Thru exhibit honoring top creators. Each of the five top creators selected had a snack developed in honor of their originality and pure knack of connecting with their respective audiences. Saint Urbain designed five of the 18 snacks, and poured over each creator’s content to ensure that each snack and packaging accurately reflected the creator. The designs are inherently reflective of the GenZ aesthetic, while the copy and illustrations mirror quips only the most authentic fans appreciate.
The following five snacks were created by the designers at Saint-Urbain
