The pandemic’s effects are still changing the way we operate in the world and the way the world works around us. For example, the incredibly rapid rise in RTD cocktails might be because as bars and restaurants closed during the days of lockdown, many businesses rushed to develop new easy ways consumers could enjoy beverages at home.
Loah is a low-alcohol lager that was created during the days of lockdown with packaging designed by Fred Trevor Design, and the window on the front of each can beautifully represent the days we spent wistfully inside looking out. Furthermore, the bright colors and bold typography make an impact, but thoughtfully and intentionally. The design feels nostalgic yet forward-thinking.
