How About Some Vodka with Your Mac & Cheese? Velveeta Introduces the Veltini

Published

July 20, 2022

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In the latest campaign under Velveeta’s new “La Dolce Velveeta” creative platform, the brand has partnered with the BLT Restaurant Group to serve a cheesy take on the classic martini cocktail.

The Veltini consists of Velveeta-infused vodka, vermouth, and olive brine. The cocktail comes garnished with a cheese drip, of course. Also, whiz connoisseurs will find a cocktail pick of Velveeta-stuffed olives and jumbo shells and cheese. The Veltini cocktail is available now at select BLT locations during golden hour or 5 PM to 8 PM.

Rudy Sanchez

Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.