Youthforia Delivers The GenZ Crowd A Clean Makeup Line

Background Youthforia is a US-based digital-first, Gen-Z clean beauty brand whose mission is to make makeup more playful by breaking the beauty rules for a market bored by what’s out there. They encourage people to use makeup whenever they want, however they want — strictly no rules. Their products are for a self-expressive youth market who want to have fun — whether it’s with their face, their place or how they fill space.