Due to the use of wild yeast in the fermentation process of natural wines, Wild Folk’s packaging system discovered inspiration. Designed by Denomination, the black and white wine label features unrestrictedly playful character illustrations. While simple, the brand’s personality shines through, confirming the design’s strength.

Though only accounting for a tiny amount of wine sold, the natural wines trend is growing in every country. Pet Nats and natural table wines tend to be sold D2C, on premise and fine wine independents. Until now, there has not been a “mass market” natural wine brand made primarily for the national accounts and with the novice “natural wine” consumer in mind.