3M Creates Packaging for Both Kids and Parents With Hearing Protection in Mind

Our goal was to create a kid-tested solution with their comfort and style in mind while launching a portfolio of kids hearing protection that educates parents around noise damaging sounds. Many parents are unaware of the dangers of prolonged exposure to noise over 85 decibels (db) for children. Our research revealed insights that led us to focus on educating parents of the possible risks of permanent hearing damage while attending normal family outings like fireworks or concerts. Since this product lives in a saturated safety-centric category, we leaned into the opportunity to differentiate and shift focus to a kid-friendly experience.