A Clean New Packaging For Irish Spring Soap Stylishly Evolves Legacy Brand

Published

February 18, 2022

Filed under

Irish Spring soap is one of those brands that’s always just there. But, because the brand was created in 1970, it was clear that it needed a modern refresh. Chase Design Group and Tin Horse worked together to make the packaging design much more streamlined and concise to attract a contemporary and masculine crowd.

Editorial photograph

You don’t have to be Irish to love the fresh, clean scent of Irish Spring soap. Since the brand was introduced in 1970, Colgate-Palmolive has touted the distinctive original fragrance of the enduring green and white deodorant bar soap targeted to men who want to smell good. Since then, the brand has added several scents and products including body washes.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover