Every aspect of the Athletic Greens brand was evolved through this comprehensive rebranding. Rooted in the company’s minimalist product philosophy, a brand creative platform called Essential Nutrition was created. All branding decisions were inspired by this platform. Interestingly enough, the prior dominant brand color was blue. While green is an obvious choice for a primary brand color , we felt it was ultimately necessary for a brand with the word “green” in the name.
Athletic Greens’ New Branding Feels Soulful, Healthy, And Clean
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