The packaging system for Opal Camera is intended as an extension of the overall brand experience. It is designed to be visually pure like the product itself, adhering to a crisp, lightweight grid with a bare minimum of graphic elements. It is purposeful, meaning it is designed to be compact for air freight, and being 100% paper, is fully recyclable by the end user. Lastly, it is designed to provide a delightful series of reveals, mirroring the slightly playful tone of the camera itself.