Elysian Brewing Partners With "Chucky" And Releases A Limited Edition Beer Just In Time For Halloween
by Chloe Gordon on 10/04/2022 | 4 Minute Read
Talk about a killer beer design. Chucky is the freckle-faced epitome of all things spooky season, and Elysian Brewing has just released its limited-edition CHUCKY: A Killer Wit Beer. The brew was created in celebration of all things Halloween and horror, and the spooky label, designed by Elysian's lead designer, Tanya Avoundjian, will send chills down your spine. The oversized, murderous Chucky imagery coupled with the perfectly creepy typography makes for a packaging design that'll surely incite a sense of fear.
When Elysian Brewing began the seasonal journey to brew its much-celebrated pumpkin beers, things took a surprising turn... for the worse.
*Cue unsettling horror movie music*
The brewery – a typically clean, orderly place – was thrown into chaos one frighteningly memorable brew day. Grain bags slashed open, spilled and spoiled after hitting the floor. Gourd guts and pumpkin seeds coated surfaces in a mushy mess. Someone (or something?) had made its way into a batch of cranberries, splattering the floor in blood-red footprints.
An Elysian brewer set out in pursuit of this unknown menace only to be confronted by their worst nightmare: Chucky. The infamous killer doll wreaked havoc at the brewery only to narrowly escape the brewer’s grasp by jumping into the brew tank. Do we think the beer is now possessed by Chucky? Absolutely.
Nothing screams Halloween quite like Chucky, so Elysian Brewing has partnered with USA Network and SYFY ahead of the second season of the hit TV series to release CHUCKY: A Killer Wit Beer (5.3% ABV). Just like the devious doll, this pumpkin witbier with cranberry will be your friend ’til the very end. Saturated with blood-red cranberry juice and entangled with pumpkin mangled into a puree, the beer is light in color with spine-chilling flavors of chamomile and cinnamon – the perfect combination of everything you love about the season. Are you brave enough to try a haunted beer this fall?
“Just like Chucky is synonymous with Halloween, Elysian’s pumpkin beers have become synonymous with the season. Seeing Chucky’s iconic, freckled face on our cans feels like a match made in... ah... hell,” said Joe Bisacca, Elysian Brewing’s Co-Founder. “This release is exactly what makes brewing pumpkin beers interesting. You can iterate with so many styles using the same common gourd ingredient, like we do with the beers in Elysian’s Pumpkin Variety Pack. CHUCKY: A Killer Wit Beer is super drinkable and light, we think that it’ll be enjoyed by a wide variety of palates. From the blood-red cranberry to the cinnamon notes, this limited-edition wit encapsulates many of the fall flavors our drinkers love.”
1 (1 - Listen, we’re brewers... are you going to believe EVERY story, over a beer, that we tell you? For any by-the-book, let’s not have any Halloween fun folks, rest assured the beer isn’t possessed, carry on and enjoy with or without fear.)
CHUCKY: A Killer Wit Beer is a limited release and collaborative beer brewed in celebration of all things Halloween, horror and Season 2 of “Chucky,” a continuation of the iconic film franchise chronicling the murderous escapades of the notorious killer doll. In the TV series, Chucky crosses paths with archenemies, old allies and new prey, as he seeks to inspire fear and mayhem wherever he goes.
“Chucky is one of Halloween’s most iconic, beloved characters and we have found the perfect partner in Elysian Brewing to capture his spirit this season,” said Ellen Stone, Executive Vice President, Entertainment Consumer Engagement and Brand Strategy, NBCUniversal Television and Streaming. “This custom pumpkin beer provides a fresh, unique way for fans and beer fanatics alike to quench their thirst with a taste of Chucky ahead of the season two premiere.”
CHUCKY: A Killer Wit Beer is available now at select bars and retailers throughout the country. Check the Beer Finder on www.elysianbrewing.com to locate the beer nearest you and tune in to the premiere of “Chucky” season 2 on Wednesday, October 5th at 9:00 PM ET on USA Network & SYFY.
- Lead Designer: Tanya Avoundjian
- Label Imagery Credit:: Brendan Meadows/SYFY
- Campaign Imagery Credit:: Andrew Snyder/Elysian Brewing