Jonnie Walker's Incredibly Limited Release Of Rare Whiskies Has Packaging That Turns It Into An Experience

by Chloe Gordon on 01/04/2022 | 2 Minute Read

Inspired by the lush green landscape that makes up Scotland's geography, Butterfly Cannon created whisky bottles that celebrate Jonnie Walker's luxurious brand. And if the green bottle with gold accents wasn't enough, the oak cabinet completes a one-of-a-kind experience for consumers. Pure opulence, this bottle design doesn't cut any corners.


Diageo needed packaging worthy of housing an incredibly limited release of rare, highly aged whiskies that celebrate the mastery of Johnnie Walker’s whisky makers. We were inspired by the fertile natural landscape of Scotland and how its varying terroir comes through in the rare blend that makes up this 288 bottle run.

Faceted like a cut jewel the Baccarat crystal decanter shines like an emerald. The rich green colour inspired by the lush Scottish landscape. The cabinet clad in FSC-certified oak and lined with recycled leather/PU Wintan Lhasa. 

“Butterfly Cannon has gotten it right on many levels – talent, focus, process, partnership and passion. Many agencies are generalists, say they can do everything but don’t excel in anything and have a hard time keeping specialist talent – when that talent leaves, so does the agency’s capability. On the contrary, Butterfly Cannon know who they are, what they love to do and are good at, and therefore attract clients seeking specialist capability and in turn keep creatives whose passion is for designing in their area of focus. As specialists in mass luxury packaging they are a match for Diageo’s Reserve brands and their close partnership has delivered designs that win the hearts of the masses.” - Ann ChenDesign Leader, Diageo

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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