DIELINE AWARD WINNERS REVEALED

Are Those VHS Tapes? Nope, Just an SK-II and Andy Warhol Foundation Collaboration

by Chloe Gordon on 01/13/2022 | 2 Minute Read

Andy Warhol is famously known for his pop art, but also a plethora of inspiring (and glib) quotes, but one in particular always stands out: "If everyone isn't beautiful, then no one is." 

Through a whimsical and innovative collaboration designed by Manchester-based creative agency LOVE, skincare brand SK-II and The Andy Warhol Foundation worked to create a packaging concept that blends cultural references with an inclusive take on beauty products alike with creative and innovative packaging at the core of it all. 

LOVE designed the line with Warhol's ingenuity of questioning the relationship between art and mass media in mind, which in turn created a lovely gift set taking the form of 90s-inspired VHS tapes, with technicolor hues, of course, shining brightly through. 

Editorial photograph

"From the outset, we were keen to uncover an aspect of Andy Warhol, or his work, which was less well known," said David Palmer, executive creative director at LOVE. "He produced so many iconic and immediately recognizable pieces, but we want to share a different side to him. Something that hadn't been mined and explored. Working with the Andy Warhol Foundation, we were excited to discover a real connection between SK-II and Andy Warhol through their shared fascination with skincare."

Editorial photograph

The products are available in three color variations, and the limited-edition products come adorned with Warhol's infamous quotes and well-loved signature and feature Warhol's unexplored infatuation with the beauty and skincare industry. Additionally, QR codes make an appearance on the packaging and can "unlock" memorable experiences from the brand.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

You may also like