Google Gets Into the Snack Game with a Bag of Chips Promoting Latest Pixel Release

by Rudy Sanchez on 09/20/2021 | 2 Minute Read

According to analysts at Datareportal, over two-thirds of the world’s population (or 5.27 billion people) own a smartphone. As commonplace as mobile devices have become, one would be hard pressed to find a significant number of owners that know the name of the chip inside their phone. While manufacturers will put out spec sheets with technical details, most folks focus on features and functions. 

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Google, however, wants everyone to know its next generation of Pixel phones will feature the tech giant’s first wholly designed and manufactured SoC (or System on Chip) and why it’s a big deal with salty snacks.

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Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

Bags of Google Original Chips potato chips were distributed to fans via a special promotion by the firm’s Japanese office as part of a campaign for the upcoming Pixel 6 and Pixel 6 Pro, powered by Google’s first Tensor processors. The chip bags found inspiration in the Pixel phones’ bands of complementary colors and feature detailed photography of the potato chips with a geometric sans type straight from the Google design toolbox. All the chips are “Googley Salty” flavored, keeping it simple on the flavor front. If Google was going to seriously get in the snack game, this is what it would probably resemble.

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By designing and manufacturing its own chip, Google will have more control over the Android experience, down to the hardware level, enhancing features like photo processing, Google Assistant, and security. Getting people excited for a computer processor isn’t the easiest thing to do, but Google hopes its quirky campaign fueled by fried goodness gets the buzz started.

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