According to analysts at Datareportal, over two-thirds of the world’s population (or 5.27 billion people) own a smartphone. As commonplace as mobile devices have become, one would be hard pressed to find a significant number of owners that know the name of the chip inside their phone. While manufacturers will put out spec sheets with technical details, most folks focus on features and functions.

Google, however, wants everyone to know its next generation of Pixel phones will feature the tech giant’s first wholly designed and manufactured SoC (or System on Chip) and why it’s a big deal with salty snacks.