When members of the Kardashian/Jenner cabal embarks on a business venture, itâs usually centered around fashion or beauty, with the occasional stumbling start in the tequila business. But the latest joint from âMomagerâ Kris Jenner is Safely, a plant-powered, refillable line of home cleaning essentials free of harsh chemicals and safe to use around pets and kids.
Jenner teamed up with Good American co-founder and CEO Emma Gredeâand initially Crissy Teigen before unsurfaced tweets forced her to step awayâin creating safe and high-quality cleansers that come luxuriously scented with stylish, refillable packaging. The entire range features cylinder-shaped bottles awash in a soothing minty palette. A single droplet adorns the front of the packaging, and the rest of the space is sparse save for some product details. Small helpful details like measuring lines are added to the bottles and caps subtly.