According to the American Pet Products Association (APPA), 70% of households own a pet. Unsurprisingly, dogs and cats are the most popular in the US, with over 45 million homes containing cats and sixty-nine million households having at least one dog. Americans spent $42 billion on pet food and treats in 2020, and with no signs of pet ownership slowing down, Target has unveiled its new line of cat and dog food and treats called Kindfull.
Free of soy, corn, and wheat, Kindfull follows Targetâs strategy of offering quality products at a value. The approachability doesnât just come from priceâhalf the products cost $10 or lessâas the packaging is also friendly and casual, making use of neutral tones, colors, and fanciful type. Simple icons and graphics convey information about features and items for cats, dogs, and both get distinguished by cute drawings of the furballs. Illustrations of the ingredients help quickly differentiate between the proteins and flavors.
