A Taste Of Sophistication With Alma Brava Mezcal
by Chloe Gordon on 08/10/2021 | 3 Minute Read
Mezcal is a distilled alcoholic beverage made from agave. The word "Mezcal" derives from Nahuatl Mexcalli, meaning "oven-cooked agave." Alma Brava, translating to Brave Soul, is a mezcal designed by MK+2 that was created with the need for a high-quality mezcal. The elegance and sophistication of this beverage's packaging set it apart from others on the shelf. Keeping the color palette black and white was a strategic move, and utilizing an opulent-inspired typeface helps associate this mezcal with the highest quality.
The project began with the need to create a brand for a high-quality mezcal that could compete in a demanding market standing out from its competition with a daring and innovative presence, but without losing the elegance that represents the quality and tradition of the processes with which mezcal is created.
It was intended to make an elegant and fine graphic identity, so it was necessary to create a verbal identity in which courage, daring, and pride could be transmitted, reaching the name Alma Brava, which means Brave Soul. An elegant, daring name that invites us to pay attention to that piece of our soul that fights to accomplish our dreams without fear of the limitations that may appear along the way.
Made in the heart of Mexico, through a magical, mysterious and traditional process, our mezcal represents an attitude of pride and courage that invites you to break your limits, finding in ourselves the essence to face challenges with our Alma Brava.
- Alma Brava: Designed By:MK+2
- Instagram: @mkmasdos
- Art Director: José Pablo Domínguez: MK+2
- Creative Director: Andrés Domínguez: MK+2
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