Get your sweet tooth ready; fagerström’s branding system and visual identity for Divvy, a cake shop, and patisserie based in Saudi Arabia, elicits a sense of complete and utter dessert frenzy. The branding system revolves around the concept of art, from how the pastries are displayed to how they are divvied up among lovers of the delicacies. The primary blue color is unexpected for a high-end sweets shop, but that’s precisely what makes it perfect; it’s never been done before, similar to the branding system itself. With a slogan like, “Do not touch, eat,” I’m all about it. Now excuse me, I have some tiramisu to split amongst my friends.

Divvy is a cake shop and patisserie from Saudi Arabia that bakes creative cakes and pastries that captivate customers thanks to their grasping design and innovative high-quality ingredients. The main goal of the company is to be KSA’s leading cake brand and to open consumers’ eyes to new products and flavors.