Your hot dog might have a first and last name, but Oscar Mayer isnât just about your wiener. The brand also makes cold cuts, deli meats, and bacon.
The company has been in the meat game since 1883 and has grown into a national brand from its midwestern roots. Fast forward to today, and Oscar Mayer finds itself looking to create a more cohesive brand identity across its portfolio of meaty deliciousness.
