Mauna Loa is one of the five volcanos that form the big island of Hawaii. It is considered one of the largest active volcanoes on the planet, and nearby are the headquarters and central processing facility for the macadamia nut company that bears its name. Founded in 1946, the Mauna Loa Macadamia Nut has for decades served tourists and gift-givers looking for a taste of the islands but had recently seen an opportunity in offering nut-based foods aimed at the wellness market segment. If other nuts and beans such as soy, almond, pistachio, and peas can thrive serving the burgeoning health-conscious consumers, why not delicious Hawaiian macadamia nuts?