ORPHEUS' Packaging Has You Falling In Love With Self-Care
by Alianne Valladares-Prieto on 03/24/2021 | 3 Minute Read
The Power Couple holiday gift set, by skincare brand ORPHEUS, was tastefully crafted. Each design element seems to be a match made in heaven and can be attributed to the creative team at inkpression™. The pastel hues and iridescent foil details evoke an ethereal and romantic vibe, bringing even more emphasis to the notion of self-care. The collage of abstract illustrations come together to depict the legend of the Orpheus Resurrection flower, which is the basis of the brand’s overall identity.
FICOSOTA commissioned us to design and produce the Power Couple box for their innovative skincare brand ORPHEUS. The Power Couple is a limited edition, holiday gift set which holds two separate, existing products by ORPHEUS. The cosmetics duo consists of their award-winning Resurrection products: the All-In-One Serum and the Bio-luminous Dewy Essence. We fulfilled this project in its entirety in our design studio and printing facilities.
The ORPHEUS brand presents the world's first, 100% clean skincare dedicated to the Orpheus Resurrection flower. Legend says when the mythical god Orpheus lost his beloved wife, he shed tears upon the mineral-rich earth of the Rhodope Mountains. From his fallen tears, an immortal flower was born. The legend of Orpheus comes to life through the box's augmented reality experience. By scanning the box with the Artivive app, you can get familiar with the Resurrection flower's story and see the inspiration behind the gift set. The final frames of the AR video represent an animated version of the box's front design.
Orpheus' products are merging the gap between nature and technology harmoniously. Therefore, we used 100% recycled, premium paper from 100% post-consumer waste. We enhanced the high-white stock using four-color Offset printing (CMYK) and the two brand spot colors (Pantone). Finally, we finished with holographic hot foil to achieve the balance between green science and high-end packaging.