Victory Distillery Serves Up Sustainably Packaged Spirits (and Refills!)

by Rudy Sanchez on 11/22/2021 | 2 Minute Read

Bars and restaurants, when open for business, go through a lot of bottles of liquor. Though usually made of glass, which is recyclable, there is still room for improvement and opportunities to make less of an environmental impact from boozing.

Reducing the amount of packaging used at the bar is achievable with refillable bottles and returnable kegs, something London-based distillery Victory has done, serving up botanical-forward craft gins plastic-free. Victory’s 700ml bottles are reusable by design, and its KeyKegs can refill the same bottle 28 times. The distiller also sells single, 700ml refills in recyclable aluminum cans.

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The forever bottle features a stopper made from glass, reducing the number of materials used. The glass used for the bottle is locally sourced, further reducing Victory’s carbon footprint. The stopper’s seal gets made from a biodegradable made from wood pulp. The label also uses waste fiber, containing 95% bagasse and 5% hemp and linen, sourced sustainably and pH neutral, elemental chlorine-free, acid-free, and FSC-accredited for responsible sourcing.

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Bottle label design keeps things minimal with clever flourishes, such as the "G" in gin, which resembles a circular arrow, a nod to Victory’s use of glass and aluminum. The brand name is reminiscent of 1984’s “Victory Gin,” though the aims of this actual distillery are no doubt less totalitarian and oppressive and more optimistic and eco-forward. Along the bottom of the label is the morse code sequence for the letter "V."

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Editorial photograph

Victory’s sustainable refill model goes a long way in mitigating the packaging waste generated from drinking cocktails but could not be easily adapted in the US, as current federal laws surrounding the refilling of sprits bottles would prohibit it.

But hey, if we can get cocktails to go during a pandemic, anything is possible.

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