With Tocha, a beautifully designed energy drink, you’ll want to chase the sun all day.
With a logo featuring a smiling tribal sun, the cans are a vibrant blue and pink, giving the consumer the sense that the Tocha should be your go-to beverage as the day ends. The color combinations are reminiscent of a sunset lighting up the skyline with beautiful, pastel colors, and the typeface utilized throughout the brand has a distinctive free-spirit, making Tocha an energy drink that establishes itself as a funky, fresh option in a crowded category.
Tocha energy drink is a packaging design project developed during the graphic design course in São Paulo for the FMU FIAM FAAM college in partnership with the company Elétron Energy Drink (Rio Grande do Norte, Brazil) in December 2019.
