With cold weather comes the opportunity to curl up with a nice blanket, book, and hot cocoa. Thankfully, you can do so in style with Cuna de Piedra, a line of luxury drinking chocolates. These drinking chocolates utilize a minimalist design, with a modern sans-serif typeface taking up little real-estate on the packaging. The negative space helps drive home the idea that quality products are rooted in Mexican tradition. The typeface on the package that denotes the flavor variant is seen once again when the consumer opens the package, ready to indulge in something decadent.

Drinking chocolate is a typical Mexican drink that has existed since pre-Hispanic times, the way cacao was consumed before the arrival of the Spaniards. In many places of Mexico (such as Oaxaca) drinking chocolate is still consumed regularly on all occasions: funerals, weddings, baptisms and other parties, but in others, the tradition has been lost. That’s why it is essential for us to remember, in the most authentic manner, the way our grandmothers consumed chocolate, and to manage to draw attention through design so that this product it is valued again.

Cuna de Piedra is a bean-to-bar chocolate company whose purpose is to reposition the image of Mexico inside and outside the country. Cuna de Piedra achieves this by highlighting the quality of its products, the talent of its team and its unmistakable design, that what is made in Mexico is excellent. Since these packages are an evolution of the brand, we had to create something that was very different from the existing line packages.