Neenah Celebrates The Designers That Are Reshaping The Future With 'Rethink Everything'
by Rudy Sanchez on 09/08/2020 | 4 Minute Read
Major culture and societal shifting events can have the power to both hamper and inspire creativity. This year saw more than its share of impactful moments, from the massive fires in Australia, civil rights demonstrations in Hong Kong, months of ongoing and escalating violence in response to Black Lives Matter demonstrations across the US, and, of course, the global coronavirus pandemic. And there are still four more months to go.
Designers and creative professionals have not been immune to the effects of 2020’s biggest events, with teams and studios forced to disperse and adapt to working from home, having projects, campaigns, and conferences postponed, canceled, or shifted online. Such uncertainty can land some of mom’s spaghetti onto the Work-From-Home hoodie, but it can also serve as a lightning rod for inspiration, creating an opportunity to work on a passion project or even redefine business paradigms.
Premium paper maker Neenah explores the contemporary creative environment in its newest editorial promotion, Rethink Everything. Working with Design Army at the helm, they developed a reminder of the importance of creativity and ingenuity that highlights the talented artists reshaping the future of the business of design.
Projects showcase Neenah’s Classic line of products and feature six stories of how creatives are rethinking conventions. Mio Gallery’s bespoke paper flowers create an opportunity for upscale hospitality firms to replace perishable and often long-traveled flowers with more durable paper alternatives that are just as beautiful as decor without sacrificing luxury.
Zero Waste Daniel creates zero-waste unisex clothing, incorporating textile scraps that result in one-of-a-kind pieces. For Rethink Everything, they used scraps sent by Neenah to create a project that depicts his dream for world harmony.
Putting the theme of “rethink everything” to the test, Neenah paired up Design Army with expert printers Studio on Fire to work together-remotely-to create packaging for the project that would draw the eye and invite touch. The duo created a maximalist designed package that features custom typography, fine line work, multiple dimensions, foil, and embossing, the result being an opulent example of packaging unencumbered by a lack of proximity.
Lucy Grymes’s paper-based and handmade home furnishings not only brighten rooms and have earned a following that has landed her products in over 250 retailers, but her goods also provide employment and a path forward to DC-area homeless women, furthering her vision of uplifting people through design.
Finally, artist Hazel Sebastian Glass labors tirelessly long days aiming to shatter the barriers to fine papery art by working on a business model that makes her work more financially accessible to all. Well-known for her paper strata works, Hazel meticulously layers pieces of craft paper that create masterful and otherworldly displays of depth.
“From the colorfully multi-dimensional cover to the oversized coffee table layout, Rethink Everything is designed to push people out of their comfort zones and think further about using paper,” said Design Army co-founder and CCO Pum Lefebure in a press release. “We want people to touch it, flip through it over and over again, learn from these inspiring stories, and as a result, experiment with new ideas. This piece is meant to reignite the creative flame within.”
To obtain a copy of Rethink Everything, contact your Neenah distributor or visit NeenahPaper.com.
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