Kiss My: Aperitifs With Attitude
by Shawn Binder on 08/11/2020 | 3 Minute Read
Kiss My is a cheeky take on vermouth that incorporates grass roots elements with a brand full of personality. The kinetic illustrations of leaves and birds are a call to the brand's grass-roots beginning, while the type-forward logo uses the mirrored letter 's' to add an element of spunk. The various flavors each have a unique hand-drawn illustration that create an instantly recognizable system. With Kiss My, your cocktails are going to make you the life of the party.
Vermouth has been adding a hint of sophistication to our glasses since the 19th Century. To challenge the world of this classic drink with a modern twist, brothers, Niels and Wouter Vandekerkhove took inspiration from ingredients foraged at their family farm. The brothers also drew inspiration from delving into their grandparent's recipes handed down from one generation to the next. After reimagining and perfecting a series of innovative new vermouth blends, the brothers started, Kiss My – a premium new range of aperitifs made with organic and locally grown products from their farm in Belgium.
The brand identity and packaging design we've created for this adventurous brand are rooted in family and nature – bringing to life all of the artisanal elements of its farm-to-table story.
The cheekiness of the brand name and unique flavour pairings inspired our sensorial design approach and injected a sense of personality and movement into the illustrations. Taking cues from the Vandekerkhove family farm and its striking landscapes we created a truly unique colour palette that differentiates each of the Kiss My variants while tying them together beautifully as a range.
- Credits: Pearlfisher
Dieline Media & PRINT Magazine
The GRO Agency