We’re loving the design for the brand of dried rice and millet, Hardworking Farmer. From the gorgeously illustrated landscapes and depictions of farmers working hard, this brand design is dedicated to the process of creating the product. Furthermore, the stunning gradients are a theme throughout the brand’s line of products, like a sun setting on a day of hard work.

Hardworking Farmer is a brand that grows and harvests directly in the polder of Hechang bay, GoHeung Jeollanam-do, and sell trustworthy good-quality fresh rice and millet. These goods are then naturally dried in the sun.

YNL Design has selected the region of ‘Goheung’ as the main concept of the brand identity and captured the rice belonging to Goheung’s specialty products and the farmer who grows and harvests the rice with the story of ‘A Hardworking Farmer’s 4 Seasons and Time.’ YNL Design has developed a unique brand identity to A Hardworking Farmer with a diverse story.