Apis Mercantile Is On A Mission To "Bee Better Everyday"
by Shawn Binder on 06/29/2020 | 2 Minute Read
I'm loving the color scheme for Apis Mercantile CBD products. The vivid, rich blue pairs nicely with the warm yellow and rich orange. The friendly, serif font makes for a brand identity that is gorgeous and approachable. The logo is a beautifully illustrated honey-comb, speaking to the natural way these products are made. Just by looking at Apis Mercantile I feel calmer.
With a mission to “bee better everyday,” Apis Mercantile creates top-quality CBD products with love and honey. Apis Mercantile has put some serious thought and science into their products and is bringing CBD to the mainstream market. Their product design is a reflection of the balance between the sophistication of the product and the laid back attitude of the company. The brand embraces the organic shapes of honey and a spectrum natural colors inspired by pollinating flowers. Cohesiveness, a killer logo and thoughtful packaging choices help the products look irresistible on any shelf or countertop.
- Client: Apis Mercantile
- Agency: Obviouslee
- Creative Director: Jenn Romano
- Art Director: Jamon Exsted
- Designer: Jamon Exsted
- Brand Strategy: Emily Randisi
- Printer (labels): Frontier Label
- Printer (tubes): Paper Tube Co.