Moment Vermouth Is Crazy Customizable
by Shawn Binder on 08/05/2020 | 2 Minute Read
We're loving this spin on individualized packaging choices for consumers. Moment vermouth utilizes a bold red cap as a focal point, with a simple text-based logo that would be instantly recognizable. However, the unique spin is that each consumer can customize their bottle design with 8 different labels, one for every moment a good vermouth could be called for. Every moment is a moment to express your individuality with this consumer-first liquor design.
The quarantine inspires to create the identity of a homemade vermouth ideal to enjoy every moment. Design of a flexible and timeless label for the bulk sale of a Mallorcan vermouth, in order to enjoy the essence of each moment. The product is the common denominator and the different labels are the protagonists, all with the same concept:
"The moment." The user is the main actor who interacts with the product in an emotional way. You can customize the bottle with a collection of 8 labels that express a certain sensation or emotion. A variable that changes according to each moment.
The label also works as a promotional and branding element to explain the project and, at the same time, as part of the packaging itself.
The brand takes a back seat, leaving the way the product is used to the fore.
- Creative Directors: Xisco Barceló & Estel Alcaraz
- Client: Bodega Son Sardina