The packaging for tbh. is as straight-forward as the brand’s promise to give it’s consumers confidence. The tube design utilizes a rich peach and bold orange color combination that works in stark contrast to the white typography. Together they create a brand system that is vibrant enough to stand out in any skincare aisle.

tbh. was created as a completely new and scientifically proven method for treating acne. Made Somewhere was engaged to develop the brand for tbh. and help launch it into the market, targeting a young female teenage demographic. Made Somewhere created a positive and youthful brand that flipped the negative connotations of acne and instead focused on taking back control and feeling confident in one’s own skin. Playful and energetic colours, bold typography and ‘spot/bubble’ motifs were used to create this confidence and positive energy. The brand was brought to life on the core range of products, including the brand’s signature acne cream, cleansers, cosmetic boxes, shippers and water bottles.