Sparkling water brand Ugly Drinks has just announced an extension to their line with the addition of still and sparkling plain water. Unlike most ready-to-drink water on the market, Ugly sets itself apart from canning water in 16oz aluminum tallboy cans, ditching problematic plastic water bottles.
While plastic or glass bottles are far more common than cans for plain ol’ water, aluminum does have a few advantages over both, like being more durable and more easily recyclable. Canned water can also make use of the existing infrastructure for other beverages, such as soda and beer.
Ugly’s label design also reflects an against-the-grain attitude, the brand’s wordmark gets executed with a graffiti type, and a chat word box houses the flavor name to complete the casual look. Subtly different colors of blue get used to distinguish each type of unflavored, plain water.
