Pentagram Helps Elevate CBD Sparkling Water Brand Fountain

by Rudy Sanchez on 03/11/2020 | 2 Minute Read

Fountain is one of the latest lines of CBD sparkling water to hit the shelves, and it contains 20mg full-spectrum hemp in three flavors-Grapefruit, Lime, and Cucumber. 

Fountain is a product entering two competitive and exciting spaces; the CBD wellness market, estimated to reach $16 billion by 2025, and the flavored sparkling water category with sales rising to $2.45 billion. Fountain enlisted the branding and packaging of agency Pentagram to help their brand stand out in an already crowded space.

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Pentagram took a colorful approach with a rounded and organic linear pattern as the base for the logomark. The design found inspiration in the natural ingredients that comprise the sparkling water, as well as the brand's name, creating a virtual wellspring of CBD goodness. The cans are only partially draped in color with the top and bottom exposed, showcasing the naked, natural aluminum.

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The linear art is extensible and expressive, and that versatility gets used to exceptional effect in their promotional materials, packaging, merchandise, and social media. The line pattern can also get molded to almost any shape, in countless color palettes while giving off a chill, retro vibe that’s on-point for a CBD-infused brand.

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While Fountain is an NYC-based CBD brand that appears to have started local distribution, you can sign up for alerts as to when it will be officially available for all.

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