London’s Otherway Goes Plastic-Free For Misfits

Published

February 13, 2020

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With plastic-free packaging and a kinetic type-led design, London design agency Otherway helped wellness upstart Misfits break away from the rest of the supplement and protein powder pack.

“The health and wellness market deserves a more interesting Gen-Z focused player with a unique point of view on the world to shake things up a little.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.