Let Your Inner Tiger Out With Senser Spirits

by Jessica Deseo on 02/01/2020 | 2 Minute Read

Let your inner tiger out for the evening, without regretting it the next morning. Senser is a new range of non-alcoholic spirits, purposefully crafted to lift your mood, without clouding your mind. Founded by award-winning herbalist, Vanessa Jacoby, Senser blends active botanicals – Mother Nature’s tried and tested super ingredients – to harness the transformative properties of plants.

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Launched for dry January, each spirit in the range gently promotes a specific mood state more commonly associated with alcohol consumption. From a growing sense of confidence (Blend One), to feeling sociable (Blend Two) and full of energy (Blend Three), Senser helps you get the most out of the moment, naturally.

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Editorial photograph
Editorial photograph
Editorial photograph

For each blend, this emotional transformation is captured in a playful story that wraps around the bottle, inviting you to slow down and interact with the pack. The uplifting narratives first introduce the active botanicals, then describe the metamorphosis into a symbolic spirit animal.

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Beyond the central idea of spirit animals, the theme of mood elevation continues throughout the packaging. The vertical Senser word mark features subtle ‘up-arrows’. Serve suggestions encourage you to ‘smile as you pour’. Whilst on the neck label, the illustrated S monogram sums up the emotional transformation, with a figure diving into portal and emerging as a dolphin. All under the strap-line “Be Transported”.

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Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

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