Pringles’ mascot, Mr. P, has been rocking the same look for 20 years and the Kellogg’s owned brand felt he was due for a makeover.

“We spent the last two years in research and design to create a modern look for the cans and Mr. P’s style that reflects the bold flavor in every Pringles crisp and stack,” said Gareth Maguire, senior director of marketing for Pringles via press release.

Mr. P’s new look ditches the unfashionable mid-part hairdo, adds a pair of expressive eyebrows, and streamlines his facial hair. The bowtie also gets sharpened up, giving the mascot a clean, contemporary look. Even the can gets a new look, emphasizing the stackability of the chips, as well as the ingredients contained, as they gracefully float about.