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Designed by ABD, Goodparts Takes a New Approach to Our Unique Relationship With Intimacy

by Andrew Gibbs on 11/23/2020 | 3 Minute Read

Designed by ABD, Goodparts is a luxury personal care brand that takes a new approach to our unique relationship with intimacy. 


Made For(e)Play

Goodparts is a revolutionary approach to how we transcend at our unique relationship with intimacy.

Based in Brooklyn, New York, Goodparts is a luxury personal care product that not only compliments a personal style in life, but also a personal style in bed. Through nuance, tonality, strong narrative, and tongue-in-cheek visuals, Goodparts speaks to our inner-most desires.

It’s an incredible form of human connection, evolution, and pleasure. But the way the world talks about sex is clinical, dated, and taboo. These sociocultural norms reinforce the idea that sex isn’t something we should be talking about — and so we don’t. When we don’t talk, we don’t learn, we don’t explore, we don’t adapt, and we don’t improve. Goodparts is for anyone, but was designed with the modern man in mind: gay, straight, and in-between.

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