Iñor Is a Pais Wine Made From 120 Years Old Vineyards

Published

DEO has created the name, concept, and label design for a Pais wine from 120 year old Chilean vineyards.

Name, concept and label design for Iñor, a Pais wine made from 120 years old vineyards. This project rescues this particular wine variety, strongly linked to Chile’s wine history. The label – inspired by the manuscripts – describes the unique elements of this project: a countryside totally lost in time, generations of farmers who took care of the vineyards, a producer who, after 40 years, resumes the winemaking production and a winemaker who gives elegance to this rustic wine variety, among other elements. Therefore, the name Iñor – which is the abbreviation for gentleman in the colloquial language of Chile´s rural areas – represents the nobility, antiquity and tradition of the Chilean countryside.

Editorial photograph