Think Packaging Creates An Environmentally Friendly Ring Package For Good Gold

by Jessica Deseo on 01/12/2020 | 2 Minute Read

Good Gold believes in creating simple rings that emphasize the natural beauty of gold. Good Gold studio jewellers take their time making sure the feel of each ring is just right, passing them back and forth to make sure the inside curve is perfect and the finish is smooth and comfortable. These details really matter when you're making a ring that someone will wear every day. With that said, Good Gold wanted to make something beautiful, meaningful and environmentally friendly for their rings when they create a pair.

Editorial photograph
Editorial photograph
Editorial photograph

Of course, rings come in different sizes, so we developed a pretty simple insert to accommodate this; a stacked, E Flute pad that has the largest & deepest ring cut-outs centralized. This sits at the top of the pack, so even when there are smaller, less deep rings placed in - there's a minimum "jump around" factor and they still present as and where intended.

Editorial photograph
Editorial photograph

This is then all packaged up with a wonderful book-style pack that was designed to be treasured as a keepsake. After all, the material chosen for this pack is G . F Smith's, Extract Range, in the colour shell. Five used paper cups creates one beautiful sheet of 380gsm paper, so after all of that pioneering effort, we wouldn't want it just thrown away now would we.


Concept Packaging

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

You may also like