What If All Plastic Packaging Came With An Expiration Date?
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Why is it OK to package something as perishable as food in something as indestructible as plastic?
It’s a question we have to ask ourselves continually, and it’s something at the core of our mission at A Plastic Planet, a non-profit that I am proud to be a part of that is dedicated to dramatically reducing the amount of single-use plastic packaging. Needless to say, I was thrilled to see that a pair of environmentalists created a plastic expiration date sticker campaign.
The project comes from creatives Gagandeep Jhuti and Joe Foale-Groves, and they crafted the labels to look like a traditional food expiration sticker, except they show the end date of the plastic itself—the year 3020:
