The deadly wildfires raging across Australia have laid waste to 15.6 million acres of land and has claimed the lives of 28 people and more than a billion animals. Excessive temperatures and severe drought conditions have only amplified the seemingly endless onslaught, and more than 100 fires still burn on the continent (oh, and let us not forget about climate change making it that much worse).
To pay tribute to the firefighters who have courageously served during this crisis, Coca-Cola launched a limited-edition ‘Share a Coke with’ can. The limited-run packaging will not go on sale; rather, they will get donated directly to firefighters as well as the communities suffering throughout the ongoing bushfires.
In conjunction with the “Share a Coke with Firies” cans, Coca-Cola has made a few donations, including $1 million to the Salvation Army and their relief efforts as well as various fire service groups throughout the continent while also matching employee donations to charity. Additionally, Coca-Cola will donate water and other beverages to communities in need.
“We wanted to express our gratitude and heartfelt thanks to all the firies and volunteers on the frontlines of this national crisis. We are humbled by their courage and resilience as the bushfire tragedy continues to unfold here in Australia,” Coca-Cola Australia President Vamsi Mohan Thati said in a press release.
“We know it is far from over, and we remain committed to doing our part for as long as it takes for local communities and our customers to make a full recovery.”
