When you think of vintage cigars, you might recall low-lit rooms in smoke-filled 1950s Hollywood parties from old movies, or perhaps you think of poker nights among close friends where the pizza and beer are plentiful. Maybe, it’s that time you smoke one at a friend’s BBQ with no one telling you that you’re not supposed to inhale and you spend the rest of the evening puking.

Just me? Okay.

Murmur is looking to bottle that feeling of accessible luxury and camaraderie that cigars conjure for their client, Mule Extracts, a vape company looking to bring their cannabis products to the forefront of the luxury space. Murmur approached the logo and tagline—take the high road—in tandem so they could reinforce one another.