Industry expert Craig Wallace and brand design agency Robot Food team up to remove the barriers to better quality dog food.

Itsdogfood.com is a new to market (you guessed it) dog food brand that produces British made, cold pressed and raw frozen dog food as well as jerky treats. Seeing a growing demand for better quality pet food, company founder Craig Wallace invested in the UK’s first cold pressed dog food plant. To keep prices competitive, he chose to cut out the middle man, selling direct to consumer through an online subscription model. Wallace approached Robot Food to bring his concept to life, creating a brand-new brand proposition for an educated customer.