Non-Alcoholic Beer Gets a Modern Type-Heavy Look With Lucky Saint
by Natalie Mouradian on 10/02/2019 | 1 Minute Read
“Unfiltered. Uncompromising. Unapologetic.
Times are most definitely changing. Once in a while we experience big cultural shifts and, as behaviours dramatically change, new opportunities present themselves.
There is no greater evidence of this than the way the world is welcoming alcohol-free drinks into their increasingly healthier lives.”
“Strategic design agency Otherway London worked closely with the founder of Lucky Saint, Luke Boase, to create a new brand in a new category that plays by a new set of rules. Never apologetic.”
“Lucky Saint is an alcohol-free beer with real confidence. From the positioning, naming and branding to the packaging, website and launch strategy - Otherway focused on balancing a visual world that brought to life the more rational, progressive nature of the brewing process with a strong and emotive point of view on the world - all beautifully crafted.”