We're Mesmerized By This Elegant Chinese Delicacy Packaging

WWAVE DESIGN created this stunning rebranding and packaging for Yan Yan Fang, a company that specializes in selling high-end edible birds' nests, a Chinese delicacy.

“A system of rebranded packaging designed for edible birds’ nest brand Yanyan Fang based in Jiangxi, China. With the saturation of the traditional birds’ nest in China’s market, most products deliver an old-fashioned feeling to the younger generations. We were challenged to innovate and create new connections with the young market by designing a refreshed image for the brand.”

“We designed a collection of packaging with an elegant color palette and illustrations in order to communicate the brand’s values with modern language. The rebranding aims to reposition the brand and attract the eyes of the young middle class group.”