Nonsuch Shrubs Are Serving Up Non-Alcoholic Elixirs With Serious Style

by Natalie Mouradian on 09/09/2019 | 2 Minute Read

Designed by Foundation, Nonsuch Shrubs welcomes you to the curious world of drinking vinegars – traditionally known as ‘shrubs’.

Editorial photograph

With demand for ‘different’ non-alcoholic drinks at an all-time high, Nonsuch have looked to the past, revived an ancient recipe and created a modern-day elixir.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

The name was inspired by the old English apple variety ‘Peasgood Nonsuch’, it was also historically used to describe something as being ‘beyond compare’.

These age-old drinks have been reimagined using infusions of fruit, herbs and of course, apple cyder vinegar. Creating a unique harmony of savoury, sweet and sour to tantalise your taste buds for a completely new drinking experience – beyond alcohol, beyond soft drinks, quite literally beyond compare.

Editorial photograph

The brand essence ‘Wild but perfectly balanced’ has been realised with a simple illustration style, reflected compositions and vibrant colour pairings. The crying apple symbol represents the unique flavour of the cyder vinegar used in the making of Nonsuch. Framed by a monolinear illustration combining fruit and herbs, each variant has a unique ingredient-led colour pairing and illustration.

Editorial photograph
Editorial photograph

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