By my count, I own at least two dozen reusable grocery bags, and I’ve amassed this hefty collection because if you’re anything like me, you leave them in the trunk of your car or on the kitchen counter. I could also use a single-use plastic bag, but guilt allows me to add to my collection continuously.

Of course, the best way to get shoppers to bring their reusable totes and forego using a plastic bag is to shame them.

At least, that’s what Vancouver gourmet grocer East West is attempting to do. In a bid to get their customers who forget to bring their reusable bags, they’ll give shoppers a plastic bag for 5 cents and embarrass the ever-living shit out of them as they’ve printed up a batch of cringe-worthy designs bearing the insignias of fake companies like “The Colon Care Co-Op,” “Dr. Toew’s Wart Ointment Wholesale” and my personal favorite, “Into The Weird Adult Video Emporium.”