In a continuing bid to reduce the amount of plastic used in their packaging, Coca-Cola has announced that it will phase out shrinkwrap on multi-can packs across Europe by the end of 2021, replacing it with minimal cardboard toppers KeelClip, made by Graphic Packaging International.

The change is a first in the non-alcoholic ready-to-drink (NARTD) market, according to Coca-Cola and follows a previous investment in the plastic-free can carrier of €14 million in The Netherlands by Coca-Cola European Partners (CCEP) and Coca-Cola Hellenic Bottling Company (HBC).